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What Are We Trying to Solve?
There are numerous companies in the world that are trying to satisfy different needs of humans. xTool is trying to satisfy people’s needs for creation. That’s why we commit ourselves to making creation easier for every individual.
Creativity is what distinguishes human beings from other creatures. We believe every individual has the intention to create. That’s why there are so many powerful and handy tools with easy access and systematic tutorials. But the fact is, the tools for creation have not evolved ever since people began to use knives and scissors hundreds of years ago.
So we xTool are trying to create engraving and cutting tools to replace the much less powerful knives and scissors, by making the most of laser and software technology. These tools totally facilitate creation, and make it more enjoyable than ever.
By providing facilitating tools, software, materials and tutorials,
xTool is trying to make creation easier, expanding the boundary of creation, inspiring creative ideas, and increasing the fun of creation.
Digital World and Physical World
The past few decades have witnessed the booming of digital technologies. With easy-to-use software, everyone can become a creator in the digital world and bring their creativity into full play, making exquisite images and videos, building up 3D models and a pranking website, or even developing a mobile app that changes the world.
That said, overwhelming digital technologies do not go on as people have expected. As it turned out, many people have been so addicted to those digital creations (social apps and streaming platforms for instance) that most of their time has been wasted on meaningless engagement. To make it worse, digital currencies, NFT, metaverse, and other such digital creations (or concepts), though not showing any values to the world for now, have been taken advantage of by many for evil purposes.
But in the physical world, due to the absence of powerful and easy tools, physical creation is a way more difficult task, especially for individuals and families. In this context, laser cutting machines and 3D printers are starting to play their roles and make physical creation simpler than before. That’s why we focus on designing and producing laser and blade cutting machines.
Our story started in 2012, with an idea of Jasen Wang, our founder and CEO. An enthusiastic maker himself, Jasen found that turning an idea into reality is not easy. While he was trying to find a solution to this, that’s when his first project, Makeblock, came into being.
Makeblock focuses its business on STEAM education. To help underaged students improve their creativity, it is dedicated to building up educational infrastructures by making robotic modules, coding software and laser cutters for educational purposes.
By the end of 2020, Makeblock switched to laser machine business, still working on the solutions for creation. But this time, not only students will benefit from our products.
Creation is not only about making a coding robot. It can also be printing your daughter’s name on a mug, or engraving a delicate picture on a piece of wood for wall hanging. That’s how Jasen’s next project, xTool, and the first xTool product, xTool D1, came out in 2021.
Till today, through the whole story, we still have a lot to tell in Chapter Mackblock; And for Chapter xTool, a brand-new episode is just getting started…